Your mobile app allows you to combine the marketing strategy you currently have, with a new avenue to bring additional customers to your small business. Easily import contacts gathered from your mobile app into your favorite email marketing campaign service. Prior to this, the message you wanted to get to your customers was a hand written sign hanging in the window. We will be closed for vacation between this and that. How many customers were disappointed when they drove to your place of business, only to find you were closed? Never give a bad surprise again, with a simple email; you can make sure all your users have notice of all pertinent information regarding your business.